Gillette is a brand with laser focus on innovation, but oftentimes that innovation gets backlash from consumers who don’t think they need more technology in their razors. So when we were tasked with creating an entertainment campaign for Avengers 2: Age of Ultron, we used it as an opportunity to show people how much innovation is truly too much. In our reality bending campaign, Gillette partnered with the fictional tech company Stark Industries to create a new line of Avengers powered razors.




Art Director, Designer