Blade Book

After giving Gillette a new marketing visual identity, we needed a way to share the new guidelines across the globe. But for a brand with over 100 years of history, 40+ SKUs, and markets around the world, a simple pdf style guide just wouldn’t do. So we created "The Blade", an annual brand magazine that combines our visual style guide with the history and ethos of the brand.

CLIENT

Gillette

Role

Designer