Father's Day 16
The ritual of a father teaching his son how to shave has always been an integral part of Gillette’s identity. However, with the advent of technology more and more kids are turning to the internet for advice rather than their parents. To remind the world of the importance of fatherly advice we partnered with Google, buying “How To” search terms that replaced the ads with the message “This Father’s Day, Go Ask Dad”. We then followed up with a film that put internet advice vs the advice of real dads.