Cliff Diving

When all outdoor brands are selling you the same high octane, mountain climbing, sky diving, in your face experience, where do people go who just want to, go outside? To launch Sierra Trading Post's new campaign we took inspiration from Red Bull's Cliff Diving competition. But this time gave it a more everyday twist, a competition of folks named Cliff, diving in their backyard.

CLIENT

Sierra Trading Post

Role

Art Director, Designer