Viz ID

Gillette's marketing, which spans multiple products, categories, and subbrands, is created by dozens of companies and vendors all across the globe. Gillette needed a design system consistent enough to be instantly recognizable no matter the language or product, but flexible enough to stretch to the various forms the ad's take. A big part of my time working as a designer at Grey was developing and evolving Gillette's visual identity. Below are a few of the many pieces I worked on.